FOR IMMEDIATE RELEASE

CONTACT:

(Washington, D.C. — February 23, 2024) — The National Italian American Foundation (NIAF), the premier representative of Italian American citizens living in the United States, and Barabino & Partners USA join forces to highlight and promote NIAF’s mission of fostering Italian values, culture, and business endeavors in the United States.

Barabino and Partners USA (B&P USA) is the US branch of Barabino & Partners Group, the leading Corporate Communications firm in Italy. With more than 35 years of experience, the group has a worldwide reach with offices in Italy, the United States, the UK, Germany, and France.

B&P USA is committed to expanding and promoting Made In Italy brands, businesses, and products within the United States across sectors such as hospitality, food & dining, fashion, and technology. They strive to highlight the excellence and craftsmanship associated with Made In Italy in these key industries through strategic communication initiatives and targeted outreach, fostering stronger connections between Italian heritage and American consumers.

This collaboration between NIAF and Barabino & Partners USA serves as an opportunity to work together to highlight and celebrate the influence of Italian culture and achievements of Italian and Italian American businesses here in the United States. With this collaboration, Barabino and Partners will increase NIAF’s presence within the media while promoting their mission.

“NIAF is delighted to partner with Barabino & Partners USA, a globally respected communications firm that shares our deep appreciation for Italian heritage and culture,” said NIAF President Robert Allegrini.  “This collaboration will expand NIAF’s reach and amplify our mission of celebrating Italian American achievements, fostering closer ties between Italy and the United States, and empowering youth to embrace their roots.”

“We are absolutely thrilled to embark on this exciting journey as official communication partner of NIAF,” said Marco Lastrico, CEO of Barabino & Partners USA. “Our collaboration marks a significant milestone in our commitment to championing the excellence of Made in Italy. Supporting NIAF aligns perfectly with our core values, and we are honored to contribute to their mission in every way possible.”

About NIAF
The National Italian American Foundation (NIAF) is a non-profit organization based in the United States that promotes the Italian culture and heritage. Founded in 1975, NIAF has been a leading advocate for Italian Americans, preserving their legacy and promoting their contributions to the United States.

About Barabino & Partners USA
With a global presence and over 35 years of experience, Barabino & Partners USA is the American arm of the renowned Barabino & Partners Group, a leader in the PR and communication field headquartered in Italy. Specializing in enhancing the visibility of Made in Italy brands, Barabino & Partners USA is committed to fostering stronger connections between Italian heritage and American consumers through strategic communication initiatives. Their unwavering dedication to delivering impactful results makes them a trusted partner for organizations seeking to thrive in today’s dynamic market landscape.