The Venice City Council is organizing a competition to raise money for the restoration of the bridge. Corporations across Italy are signing up to pay to advertise on the bridge and hold events in St. Mark’s Square and the Doge’s Place. The city, which is already 400 million euro in debt, cannot fund the project which will cost about five to seven million euro. If all goes as planned the restoration will take about 18 months and will hopefully be completed by spring of 2015.
Many restorations projects in Italy have been funded by major organizations. Famous churches and palazzo throughout Italy have been funded by companies such as Prada, Bulgari and Louis Vuitton. Although several companies have expressed interest in sponsoring the Rialto Bridge project, the front-runner in the competition is clothing manufacturer Renzo Rosso, owner of Diesel. Rosso has been in contact with the Venetian mayor Girogio Orsoni and has agreed to fund the restoration in exchange for “non-invasive,” publicity placements.
Read more about the project! http://www.lagazzettadelmezzogiorno.it/notizia.php?IDNotizia=516083